Over the past decade, we have seen the internet become an integral part of everyday life, shaping and affecting not only our culture but many of our professions as well. This is especially true of journalism, and not only in the traditional cries of how the Web is killing Print. The very nature of online publishing has changed the way that journalists write stories and how outlets print them; the ephemeral nature of the media promotes a “shoot first, ask questions later” approach, with speed and clicks being the ultimate goal. After all, pieces and features can be edited seamlessly behind the scenes–with the web one’s mistakes do not always have to live on (at least without an extra bit of detective-work), unlike print.
The question then arises of when is it okay to use the powers of selective editing, especially since it can so often go undetected. The site RipFork lived up to its name in blasting Pitchfork for their handling of the new album from Sun Kil Moon, after catching their efforts in switching their review. I encourage you to read their piece, but for those searching for a quick and dirty rundown, Pitchfork clumsily substituted their review of Universal Themes after an incident where Mark Kozelek called out a journalist onstage in between songs, and the fallout left a lot of music critics with a sour taste in their mouths. In place of a presumably more positive review, Pitchfork ran a review which was less concerned with the merits of the particular album and instead conducted an inelegant meditation between The Artist and The Art. As a critique of the music itself, it was not much of one.
We have a different philosophy when it comes to editing posts. Our policy at Rust Is Just Right is to limit the kind of post-publication edits to only correct grammatical errors or make stylistic changes to clarify our points; otherwise, posts remain as written. We stand by what we publish, and any modifications we make are done purely to better serve the reader. For instance, we recognized Sun Kil Moon’s previous album Benji as one of the best of the first half of 2014, and we would never dream of going back and altering our decision.* And to think, we are not even real journalists!
This controversy brought to mind another instance of this issue that I personally discovered. At some point the site AllMusic substituted their review of My Morning Jacket’s It Still Moves, switching out one that gave the album a mediocre two-and-a-half stars with a more effusive four-star review. I had some difficulty tracking down any evidence of the switch, finding only a non-updated reference from Metacritic, and I only knew to search out the discrepancy based on my own memory of the initial review.
The discovery of this swap left me conflicted: on the one hand, I have always felt that AllMusic’s role has been to be that of an objective reference source, so I appreciate that the new review reflects the critical consensus of the album; on the other hand, we should not discourage opinions that break from the mainstream, and we are all better for reading heterodox assessments, so there is merit to leaving the original review in place. As much fun as I have with citing the fact that Robert Christgau still thinks In the City is The Jam’s best album and how he despises OK Computer, I respect the fact that he has not kowtowed to the majority and still supports his opinions. I am not saying we should reward people merely for being stubborn, but I have a begrudging respect for those that stick to their guns.
The best solution then is probably to at least have a policy of transparency–if you change a review, it is incumbent on the publisher to provide a notice to the reader that a change has occurred, and to give an explanation why a substitution was made. And since we are talking about the internet, it won’t even be a waste of ink.
*It is interesting to me that Kozelek received much more pushback for his comments directed at Snapes than the entirety of his “feud” with The War on Drugs. With one, he said that a woman whom he never met (he does his interviews through email) wanted to fuck him after she crossed a line by interviewing his family, and the other he over a series of months directed vitriol to a band with whom he had minimal contact, culminating in recording a song entitled “War on Drugs Suck My Cock”. One was considered a major sin by the music press, while the other was portrayed as mere bickering, despite the differences in degree.
Personally, the incidents with The War on Drugs left a sour taste in my mouth, and I stopped listening to Sun Kil Moon on a regular basis. This partly explains why we never reviewed Universal Themes ourselves–since we only review records we seek out and purchase, there was no need to go out of our way and publish our own take on the album. However, if we were professional music critics, rest assured we would actually do our job as professionals and review the album strictly on its own merits.